By Rafy Evans
I would just like to start off by saying that I have not mastered the art of Instagram feeds, nor do I think that I ever should.
Lately, I have been warned about how important it is to have a social media presence, especially as an aspiring writer. All I have to say to that is, why?
There is this stigma that all artists or creators have to have a distinct online presence that separates them from the pack. It’s as if artists have an entire team of people to edit their Instagram photos, keep up with their perfect Twitters, and make sure that they’re never caught off guard or off brand. But they seem to do it. They always seem to have every hair in place, every piece of themselves figured out and micromanaged.
And that’s the part that gets me – they have themselves completely figured out. They’ve created a brand for themselves and after bothering all my friends about my own personal brand this week, I’ve discovered that it doesn’t exist. So the question arises, if I am just an online blogger and not the writing world mogul I aspire to be, do I have to follow the rules of branding?
I often wondered if you lose a piece of yourself once you try to convince others of a persona on social media. We all fake it on Instagram anyway, putting filters on pictures or only posting pictures where we look the best.
We all change the type of person we are on Facebook in front of our family members versus on Snapchat where only our friends keep up with us. But either way, who were are as a whole is lost between all the margins of our brand. One step out of place and there’s a price to be paid.
I don’t know how they do it. How “they” seem to master every social media outlet the second it gets released, know how to connect with an audience across multiple platforms.
I just think some of us aren’t made for social media, but we wish we were. There are some of us that would make great additions to social media tours, and we’d probably be better than the teenage boys that have hundreds of thousands of followers that do nothing other than have a pretty face.
I’d like to think that I change people’s lives daily through the words I say, even just a little bit. I hope I make them laugh through my lack of knowledge of who I am right now. I hope they’re inspired by the mistakes I make and the honesty I have at this very moment.
I don’t know what I’m doing right now, but social media gave me an idea that there are dreams that are capable of being reached. I am an aspiring writer, but now I’ve realized that there’s a lot more that comes along with that. I have to be able to work across multiple platforms and collaborate with numerous different people. I wish I could do that now; I’d like to do that now.
I don’t believe I’ll ever be the social media presence that every brand wants to work with, or that gets the consistent large following. I won’t create a brand of myself that can never be changed. There’s too many factors that are ever changing.
Who knows, what’s on brand this week won’t be relevant by this time next year. But who I am year-round? That will always be relevant.